and Financial Marketing
A concierge healthcare start-up had a great set of services, but their offering was highly fragmented, complex and needed better positioning and branding. Interimarketing helped redefine the product offering and established a branding strategy to clearly define each product. After renaming the product offering, we developed a new website and marketing collateral to support the new message and brand. We also provided strategic input for member communications including newsletters, membership guides and user guides. Once the product was established we worked with the organization on media announcements, investor relations and key corporate sales until a permanent VP of marketing was hired.
Personal Health Record
When a client wanted to launch a new personal health record we established a branding strategy for the product and created messaging and a complete marketing communications program to launch the product. Following the product branding, we created a website to communicate its benefits, created marcom materials including videos that translate the technology into end user benefits. The company was successfully purchased by a venture capital firm specializing in health care technology.
Medical Device
When Lodox Systems, North America, LLC was establishing a worldwide distribution channel for its new Statscan Critical Imaging System, they needed marketing support to aid them in critical lead generation and branding. We developed new messaging that positioned Statscan as a breakthrough technology to save lives in the critical golden hour. We then translated the story for the website, collateral and media launch. Our media launch received coverage on CNN Headline News, Next@CNN, Fox News, CBS, and more than 159 television stations nationwide. Soon after, Associated Press coverage followed hitting every national paper in the country. The coverage not only peaked the interest of health care workers, trauma centers and purchasing agents but also Popular Science Magazine, who featured the Lodox Statscan as the Best New Health Care Technology.
Online Portfolio Tracker
As a new on-line portfolio tracker GainsKeeper.Com needed to develop a focused message that would clearly differentiate them from the flood of portfolio trackers on the internet. We strategically positioned GK as a smart portfolio tracker that could monitor tax positions year round, enabling users to make smarter trading decisions. We secured placements on CNBC, CBS MarketWatch, Bloomberg Radio and NPR during the height of tax season.In addition to broadcast coverage our team secured placements in publications like Money Magazine, Forbes, Kiplingers Guide to Personal Finance, On-line Investor and the Wall Street Journal.
