It’s a new year and the perfect time to evaluate your corporate story, your product story, and your team’s ability to tell them. Why? Put simply, if your product is on a mission to displace a competitor's product or be added to a health system's approved list of vendors, it will require evidence. And since most health systems can't experience the benefit of your product until it is integrated into their organization, their only option is to buy-into the story about your products, your company and your people.