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When Approaching Hospital Executives, It's Not What You Know...    It's Who You Know

11/28/2018

 
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According to a recent article in Becker's Hospital Review, when executives were asked about the best ways to gain access to them, they responded that the best way was through a credible sponsor within their organization. In fact, 84 percent of the time senior executives said they would grant a meeting to a salesperson if someone within their organization recommended they do so. 
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