How many times have you been in a meeting where the sales and marketing team is being peppered with questions from the CEO about what’s happening or not happening in the marketing funnel?

If you’re in marketing, you try to share your process, but CEOs don’t have time to take a deep dive into the details. They just want you to present metrics they can understand and use to forecast revenue. And unfortunately, these metrics are not typically offered in popular marketing platforms. Or if they are offered, they're just outside of your budget.

If you’re the CEO, you can’t understand why your team doesn’t have a better handle on how to track and measure actual lead conversions from campaigns. You don’t care how many people clicked on an ad; you want to know if they became customers. And since you consider analytics and reporting systems to be a presumed feature of any successful marketing program, not having them creates distrust and skepticism in your team’s ability to get the job done.
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​How to Rebuild the Trust?
Before starting any new campaign, you need to come to agreement on:

• Measurement: What you’ll measure and how to present the KPIs and metrics in a format that satisfies everyone's needs.
• Outcomes: The expected outcomes of your campaigns and how much time you’ll give them to perform.
• Accountability: How you will stay on top of leads coming in. Who will reach out? Sales? Marketing? Or is it a combined effort?
• Optics: How you'll track leads in the funnel. Are you getting great leads, but can't close? Or are you getting the wrong leads in the first place? 
• Success: What does success actually look like? 

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If you’re a marketing lead or CEO in need of marketing support, contact us. We can help you fix your marketing funnel and a whole lot more! ​
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How We Engage With You

We provide marketing consultants with relevant experience in your industry to help execute any number of marketing functions. We can work project-to-project, for a monthly retainer or as a full-time extension of your marketing team.