How Good is Your Story?

• Is it positioning you as a market leader?
• Is it attracting new customers?
• Does it clearly communicate your benefit?
• Does it have adequate evidence to create believers and followers? (Clinical data, peer reviewed articles, case studies, testimonials,etc.)
• Is it a good story not well told? Or a bad story told too often?
• Are you telling it using the right channels & mediums? (social media, trade journals, key opinion leaders, websites, presentations, video)
• Does your story hold-up when people retell it? In other words, does the “innovative” internal champion at the organization you are selling to have the right set of stories to motivate the final decision maker holding the purse strings? (This is critical)​

If you answered "No" to any of the questions above, you need a better story. We can help.

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