Cost savings: Hiring a full-time marketing executive can be expensive, and they usually require additional support to do their jobs. Most in-house marketing directors need to hire, Digital Marketing specialists, PR Firms, Copywriters, and Event Planners all with multiple and offering differing opinions on messaging and strategy.
Expertise: Fractional marketing executives bring a wealth of knowledge and expertise to the table. They have worked with a range of businesses and industries, and they know what strategies work best for different types of organizations.
Flexibility: Fractional marketing executives are typically more flexible than full-time executives. They can work on a project basis, allowing businesses to scale their marketing efforts up or down as needed.
Objectivity: Fractional marketing executives can bring a fresh perspective to a business's marketing strategy. They are not bound by the same internal biases and assumptions as full-time employees, which can lead to more innovative and effective marketing strategies.
Focus: Fractional marketing executives are solely focused on marketing. They are not distracted by other responsibilities or tasks, which can allow them to be more effective in their role.
Access to a network: Fractional marketing executives often have extensive networks of contacts in the marketing industry. They can leverage these relationships to help businesses connect with vendors, media outlets, and other key players in the marketing world.